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Historic Early Helms Hall of Fame Collection Set for Auction

Jul 20, 2014

SCP Auctions’ “Mid-Summer Classic” will begin on Wednesday, August 6, and run through Saturday, August 23, at www.scpauctions.com. More than 850 top-quality lots will be up for bid including nearly 300 items from the coveted Helms Athletic Foundation/LA84 Collection. The Helms Athletic Foundation was a sports organization founded in 1936 by W.R. “Bill” Schroeder, a private sports memorabilia collector, and Paul Helms, the owner of the once famed Helms Bakery in Los Angeles, which was the “official baker” of the 1932 Summer Olympic Games. Schroeder started collecting various sports artifacts in 1932 with the dream of one day sharing them for public viewing. His vision became a reality when Helms agreed to sponsor the venture in 1936.

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