In addition to his slugging prowess, Babe Ruth was the consummate showman. Ruth liked being the center of attention, and even after his retirement in 1935, the Bambino remained popular. That popularity is a central theme behind one of four items from the Ruth family that SCP Auctions will be putting up for sale in its 2017 Winter Premier, which runs from Jan. 4-21. All four tell a great deal about Ruth, but it is the custom-made flannel uniform Ruth wore in 1938 to promote the 1939-40 New York World’s Fair that will draw the most interest because the slugger wore it.